Search Engine Optimisation is the process of optimising a page so that it performs better in organic or natural search engine results. It is a form of search engine marketing.
Search Engine Marketing describes any marketing efforts done to promote site in search engines. (PPC) advertising could also be considered a part of search engine marketing. Many marketers use the term SEM to specifically refer to PPC advertising as a way to differentiate between organic SEO and paid SEM.
Showing posts with label SEM. Show all posts
Showing posts with label SEM. Show all posts
Tuesday, September 9, 2008
Search Engine Marketing
Search Engine Marketing (SEM) is a type of internet marketing used to promote websites by increasing their visibility in result pages of search engines.(SERPs). Its basically a process of getting targeted traffic to your site by getting exposure of your site through various ways. Some of them are listed as given below:
- Press Releases
- Article Writing
- Blogs
- Engaging in a link campaign
- Directory Submission
- Purchasing Text Links
- PPC Campaigns
- Banner Advertising
- RSS/XML Feeds
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