1)Title:-It is one of the most important factors to get high ranking in search engines.It must inclue the targetted keywords for your page.But while providing titles,you have to keep in mind that each page should have a unique title as repeatation of same title may arise duplicacy content problem and your site may also be penalized and can also be put in supplemental index.Maximum of 60-66 characters is allowed in title.
Targetted Keywords: Keywords or set of keywords which are used to promote a website in search engines based on content of site.
2)Meta Description – Meta description is the descriptive text that appears in search engine results page along with a title and url.It should also be unique for each page.It should be kept short and relevant to content of page and unnecesaary stuffing of keywords should be avoided.
3)Meta Keywords – This should contain the targeted keywords and the keywords to the page. Should not unncessarily stuff keywords.
4)Heading Tag – They are important aspect of search engine optimization.
5)Alt Text– As search engines cannot crawl the images.So alt text should be provided for each of the image used in the site. This should be relevant to image.
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