Directory submission is the most popular way of getting one way links. While submitting website to directories, the probability of web site coming in search engines increases as directories rank high in search engines result page. The URL of the site submitted to the directory is reviewed by the editor. They determine whether the submission of particular website is appropriate in terms of the description, content and category in the directory or not. You should be careful while doing submissions and avoid those directories which ask for link back.
Submission to the directories helps in 2 ways:
1)Helps to drive traffic to your site from these directories.
2)Quality one way links improves your site's ranking in various search engines.
3)Increases the visibility of site in various search engines.
Other factors to be taken into account before going for directory submissions are:
1)You should submit your site in the most appropriate category based on the theme of your site.
2)See the page rank, back links etc of the directory to which you are submitting. If it is a new directory see whether it is cached or not and see the date when it was cached.
3)The different categories in the directory should have sites present in them.
4)Check the quality of the sites that are present in the directory.
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