Meta Tags

Meta Tags are not considered important any more as they used to be. This is because people have started using them to spam search engines specially the meta keyword-tag . There are still some important meta tags that should be used:

The description-tag is probably the most important META-Tag. It is displayed in the SERPs and you should be careful while selecting it as you will do while you will be preparing the title tag.

Important aspects to be kept in mind while selecting the description-tag:
1) a separate description for every page of your website its own description and do not use same description for the whole website.
2) description -tag is one of the few meta-tags that still positively influences your website ranking, so use your most important keywords in it.
3) should contain not exceed 25-30 words.

The robots-tag is used to tell the search engines (e.g. spiders or robots) what they shall do with your website. Possible entries are index, follow, noindex and nofollow whereas index/noindex tells the search engine whether to index the page or not. follow/nofollow tells them to follow the links or not.