Off-Page Optimization

We have been talking about off page optimization every now and then, but what exactly does it mean.
Off-page optimization basically means search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. There are many methods of obtaining links which also fall under the category of off-page optimization. These include:

1)Press Releases- Primary function of a press release is to increase publicity and awareness among people. Back links acquired from this process can help newer sites with faster indexing. Established sites can also benefit from the increase in the amount of link flowing to their domain. Before submitting a press release remember to check the content again and insert your SEO keywords where appropriate; title, first paragraph etc. Also include a link back to your site where allowed .
2)Article Submission- Submit your article in one article site like ezinearticles.com and if your article gets published then go for the submission in as many as article portals.If you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website.
3)Social Bookmarking via sites like Digg
4)Link campaigns, such as asking complementary businesses to provide links
5)Directory Submissions - This is used by most websites as submitting a website to a directory is the most reliable way of optimizing your site.
6)One-way linking - One Way Linking is a type of link building technique where a site links to another site without getting a link back.
For e.g Site A links to Site B
One of the best ways of getting One Way Links is through Directory Submissions.
You can submit your site in different free directories like Dmoz, Yahoo Directory and many others.
7)Reciprocal Link Exchanges- A reciprocal link is the act of exchanging links with another website. To be more clear this means they would place your link on their website in exchange for you placing their link on yours. Link exchange helps to increase the popularity of your website. One thing that most every search engine looks for while determining ranking of your site in serp, is its link popularity i.e no. of inbound links your site has.
8)Three Way Linking- This process involves both One-Way and Reciprocal Linking.For example: Site A Links to Site B, But Site B Links A on Site C
9)Blogging- You can create the blogs with unique content and provide the link to required website.
10)Forum Posting- Nowadays you will find many forums online, where people can discuss various topics & issues, all you need to do is to participate in related forums and put link of your site in your signature.