Link Popularity means popularizing a particular link of the website for it to get top search engine rankings. Nowadays Link Popularity is being considered to be the most important process for the search engine optimization. Link popularity is determined by the quantity and quality of relevant backlinks the site has.
Backlink is the incoming link to the website from other site.
Good ranks are completely impossible without the effective Link Popularity Plan.
There are some Link Popularity methods:
Link popularity can be done through different methods like:
- Reciprocal Link Exchange among websites
- Write articles and put links in the articles to your website.
- You can also post in blogs or in niche forums and put link to your site as well
To have link popularity it is necessary to go for Link Exchange.
• For this look out for the sites that are relatively same to that of your site. This means exchange the links with the sites which have the same area of work.
• Try to exchange links with the sites with Google Page Rank of atleast 4(PR 4).
• Check the details of the site with which exchange process are going on.
• Create an HTML page in which the details of the link partners should be mentioned.
• Most importantly try to get more inbound links than outbound links for your site.
• Lastly submit these Link Pages to the Search Engines- Google.
By going through these steps one can easily increase the Link Popularity of the site.
Link exchange is one of the most popular techniques in internet marketing among webmasters to increase the page rank of the website and link popularity. Good linking strategies are useful to increase the page rank and link popularity score of a website.Google:
Google considers Link as a vote of trust. But that does not mean links from unrelated sites, irrelevent sites. Google ranks your site based on the relationship between your site's content and the content of the sites that link to your's. One way links from sites with content similar to yours ranks higher than one way links from totally unrelated sites. So you have to be actually choosy while selecting quality links. Links from .org, .gov, .edu, editorial sites are mostly preferred but its very difficult to get one way links from them. So you can try out links from other relevant sites. Links that are bought through any kind of network like link firms or Paid Links and automated link generators can give you immediate good results but in the long run they will harm your site and your site can also get banned by google.
The purpose of link farm is to link to other sites with the sole purpose of increasing the link popularity.
Google implemented the concept of Page rank in its Search Algorithm long back. High page rank is important for a website because the chances of being crawled by search engines tend to be higher. The website with a good page rank receives more web visitors from search engines and other directories.This was incorporated by google since concepts like link farms and bad neighbourhood came into being.Webmasters all over the world started misusing them for their own benefit. Google does not like link farms. They analyze page content of the website and also analyze the content of neighboring websites to ensure the results returned are the most relevant to a user's query. Once Google discover a website links to unrelated sites with irrelevant information, it labels the link they generate as spam and the site will be penalized.
Yahoo and MSN
Yahoo and MSN ranks pages on different factors. If you have proper page structure with great navigation, content and on-page optimization, then you have good chance to rank for fairly competitive keywords.
Important Point to remember while Link Building
1. Do not link out to bad neighborhood site
2. Always check the link provided to you.
3. Before giving a link out to any site think how it would help your site visitors.
4. Getting a link from related site is much more appreciated.
5. Check the Anchor Text of the link pointing out to the site linking to you.
6. Prefer directories for best one way links
7. Editorial links are preferred ahead of other links.
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