Long Tail Keywords & Its Importance

If you have a brand new site, then trying to get your website rank among the top 10 positions for most popular search terms in the search engines, will be next to impossible. Since you know that keywords are meant to drive traffic to a website from search engines, but you must have seen that popular and regularly searched terms/keywords are very competitive and its often very difficult to get good ranking for your site for those keywords. In these situations long term keywords comes into play.

Long Tail Keywords are the keyword phrases which are 2-6 words in length that people search to find some information related to some product or any service. These keywords (and keyword phrases) have less numbers of searches on the search engines.

The main idea behind the long term keywords is that while most of the traffic will surely come from a few main/primary keywords, some traffic will definitely come from less but highly targeted keywords and phrases. If you consider the combined traffic that comes from the less searched terms you will find that it adds up to quite a nice number of visitors. When you’re creating content for your website, focus each page for a different set of lesser searched keywords and keyword phrases. While these keywords won’t bring in huge traffic individually, but having multiple pages each with its own set of keywords can bring add to good amount of traffic.

The extra advantage of long tail keywords is that they usually are quite relevant to your site and you don’t need to seperately optimize for them. Another good thing is that the visitors who come using long tail keywords are more likely to convert on the site. The reason being that the more detailed a search query is, the more serious the visitors are.
If you target the keywords in the long-tail there is much less competition, so its easy for you to dominate the search engines for these terms. And if you rank well for enough of the long-tail keywords, you can produce the same amounts of traffic that you could see if you were to rank well for the more popular keywords.