SEO Press Release:
An SEO press release is a way to deliver news of new events taking place within your company. It is written in such a way that it will rank well in the search engines for your keywords and provide your website with important backlinks that will also help improve the position of your website in the search engine results page.
Advantages of SEO Press Releases:
There are many benefits of SEO press releases if done properly:
1)Backlinks from good news sites increases the ranking of your website or blog for your keywords
2)Increases sites visibility in various search engines.
3)Ranking in Google News and Yahoo News for your keywords.
4)Potential media coverage.
5)Helps new website escape quickly from the “Google Sandbox”.
Steps For Writing Press Release:
Before writing press release, you must keep in hand which keywords you are optimizing for. For that do little bit of research work through google adwords or wordtracker.
There are different sections of Press Release:
a)Title Of press release
b)Summary
c)Body
d)About the Company
e)Press Contact
Title: Include the keyword phrase in the title. The title should not exceed 100 characters.
Summary: Give a synopsis of the press release . Should not exceed 250 characters.
Body: Write the content in the third person, giving the details of your news. Length of the content should be at least 300 words and include 1-2 quotes and 3-4 keyword phrases.
About the Company: Give some information about your company in 2-3 lines. Include a link to your homepage in the summary (preferably in anchor text.)
Press Contact: Provide the name of contact person for the company. It can be anyone in the company. Mention the name, address, phone, email and website of the press.
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